Qualtrics XM

The platform, which turns

Customer experience management empowers organizations to turn feedback into improvements that become a drivers of growth. With the Qualtrics platform you will:

  • Achieve better customer retention and loyalty,
  • Increase the share of all customer purchases by product group,
  • Optimize customer acquisition,
  • Reduce service costs,
  • Increase brand awareness and value

Why?

Chief innovation
officer

As CIO, I want the key organization matrices to account for user engagement, which leads to customer retention & involvement.

Chief marketing
officer

AS CMO, i want every experience with our brand to be as good as our products user experience.

Head of user
experience

As the head of user experience, I want to access data, which furthers our understanding of our users & allows us to create experiences which separate us from our competition.

Head of human
resources

As the head of HR, I want to conduct research that gives clear insight into the business climate & allows me to take meaningful steps to improve our work environment.

The four core
experiences

Qualtrics helps capture experiences with its four core modules, designed to measure & analyze our client's brand, customer, employee & product experiences.

Customer experience is what increases satisfaction, loyalty and advocacy based on the quality of interactions throughout a customer’s life cycle.

Monitor, respond to, and optimize key moments in a customer’s buying journey, conduct research, and invest in improvements that enhance customer acquisition, retention, and value throughout the customer’s lifetime.

Employee experience is what motivates them to join, contribute, and last but not least, stay with their company.

Measure employee experiences, prioritize key drivers, increase productivity through employee engagement, and form stronger groups & bonds.

Brand experience fosters customers’ perceptions, emotions, and preferences, influencing their shopping, product use & promotion.

Set benchmarks and monitor brand visibility, capital and views & value.

Product experience encourages customers to look at the products design, features and functions, which influences their shopping and product use habits.

Discover unaddressed product needs, prioritize features, measure user experiences, test pricing, and anticipate market entry success.

Core XM is the foundation of the Qualtrics platform through which data flows and is analyzed. It's drag & drop functionality, automated analytics and more, makes even the most demanding data analysis easy.

The XM system of action

Qualtrics allows you to manage and optimize your experience in three closely related ways:

[1] Measurement and determination of baseline

Qualtrics makes it easy to collect feedback from customers, employees, suppliers, partners, or any other stakeholder using the channels they prefer.

[2] Priority treatment and anticipation

Using advanced text and voice analytics, Qualtrics automatically surfaces hidden insights buried deep in customer feedback. Prioritize and anticipate customer needs, trends, and preferences. Identify the key drivers for customer purchase and satisfaction.

[3] Action and optimization

With powerful AI and machine learning, Qualtrics generates recommended actions, then automatically routes them to the people in the best position to affect change. Enabling you to monitor progress against standards and encourage it with tactical improvements and strategic investments in customer experience.

Why
Qualtrics?

75%
of the Fortune 100 use Qualtrics

633% ROI
on our CustomerXM product (TEI Report)

Voted #1
Enterprise leader in Customer Experience and Employee Experience by G2 (2019)

2 million
users in 100+ countries

2020 Leader
in Employee Experience Management (Forrester)

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